Have you ever wanted to run ads but felt scared of losing money?
You’re not alone. Many beginners think running ads on Google Ads requires a huge budget and expert skills.
But here’s the truth 👇
👉 You can start Google Ads with just ₹100–₹300 per day if you follow the right steps.
In this guide, you’ll learn how to run Google Ads for beginners step by step with a low budget, in the simplest and most practical way.
Why This Matters
- Save money while learning
- Understand real ad performance
- Target the right audience
- Build confidence before scaling
Step 1 – Choose the Right Campaign Objective
What is Campaign Objective?
It simply means: What result do you want from your ad?
Options Explained (Simple)
1. Sales
👉 Goal: Get direct purchases
👉 Google shows ads to people ready to buy
✔ Best for:
- E-commerce
- Selling products/services
Not ideal for beginners without tracking
2. Leads
👉 Goal: Collect customer details
👉 Google targets people likely to fill forms or contact you
✔ Best for:
- Courses
- Services
3. Website Traffic (Best for Beginners)
👉 Goal: Get visitors to your website
👉 Focuses on clicks & page views
✔ Best for:
- Blogs
- Beginners learning ads
4. App Promotion
👉 Goal: Increase app installs
✔ Use only if you have a mobile app
5. Awareness & Consideration
👉 Goal: Show your brand to more people
👉 Focus on reach, not results
6. Local Shop Visits
👉 Goal: Bring people to your store
✔ Best for:
- Local businesses
7. Create Campaign Without Guidance
👉 Goal: Full manual setup
Not recommended for beginners
What Should You Choose?
👉 Select: Website Traffic
Because:
- Easy to start
- No complex setup
- Helps you learn
What is “Page Views”
👉 Page Views = Number of people visiting your website
Example:
- 1 click = 1 page view
- Same person visits again = counts again
Important:
Page views ≠ sales
It only shows traffic, not results
Beginner Tip
Start with:
✔ Website Traffic
✔ Track page views
👉 Later upgrade to conversions
Step 2 – Select Campaign Type
This is the step many beginners skip understanding — but it directly affects your results.
1. Performance Max
👉 Runs ads everywhere automatically (Search, YouTube, Display)
❌ Not recommended for beginners
2. Search (BEST CHOICE)
👉 Shows ads on Google search results
Example:
User searches → “digital marketing course”
👉 Your ad appears
✔ Best for:
- Low budget
- Beginners
- High intent users
3. Demand Gen
👉 Ads on YouTube, Gmail, Discover
❌ Not needed for beginners
4. Video
👉 YouTube ads
❌ Only if you have videos
5. Display
👉 Banner ads on websites
❌ Low conversion for beginners
6. Shopping
👉 Product-based ads (with price & image)
❌ Only for e-commerce
What Should You Choose?
👉 Select: Search Campaign
Step 3 – Bidding (Most Important Part)
What is Bidding?
👉 Bidding = How Google spends your money
Options Explained
- Conversions
👉 Focus on leads/sales
✔ Use later
❌ Skip for beginners
- Target CPA
👉 Cost per lead
❌ Skip
- Customer Acquisition
👉 New users only
❌ Skip
Best Settings for Beginners
- Keep default settings
- Don’t over-optimize early
Step 4 – Campaign Setup (Basic Targeting)
- Location → Choose India or city
- Language → English
- Budget → ₹100–₹300/day
Important
In Search Ads:
✔ Keywords = Real targeting
✔ Not audience like Facebook Ads
Step 5 – Keyword Research (MOST IMPORTANT)
Keywords decide: When your ad appears
Beginner Strategy
Use:
- Google Keyword Planner
- Ubersuggest
Choose:
✔ Long-tail keywords
✔ Low competition
✔ High intent
Example:
❌ marketing
✅ digital marketing course for beginners
Step 6 – Write High-Converting Ads
Ad Structure
- Headline → Attention
- Description → Value
- CTA → Action
Example
- Learn Digital Marketing – Start Today
- Beginner Friendly Course – Join Now
Step 7 – Target Audience Setup
- Select location
- Avoid broad targeting
- Focus on specific users
Step 8 – Launch Your Campaign
- Review settings
- Click publish
Your ad is live!
Low Budget Strategy
- Use exact match keywords
- Avoid broad match
- Run ads in peak hours
- Pause bad keywords
- Monitor daily
FAQs
1. Can I run Google Ads with ₹100 per day?
Yes, it’s enough to test and learn.
2. Is Google Ads good for beginners?
Yes, if you start with a low budget and simple strategy.
3. Should I choose conversions or traffic?
Start with traffic → then move to conversions.
Conclusion
Running ads is not about spending more money — it’s about spending smartly.
If you follow this guide on how to run Google Ads for beginners step by step with low budget, you can:
- Learn without risk
- Improve step by step
- Start getting real results
What Next?
- Drop your doubts in comments
- Join upcoming workshops
- Explore beginner-friendly tools
- Start your first campaign today